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I saw this hotel when I was in Benidorm a couple of years ago and searched for it on Google Earth. Found it and also found Easyjet do a package holiday there. 
We paid a small supplement for a superior room and for breakfast. We got room 305 on the third floor. We had a wardrobe with shelving and drawers, a dressing table, a small fridge and a safe ( 10€ per week extra) No kettle as per usual in Spanish hotels. Plenty of power sockets. Nice modern shower room with an excellent shower. On Benidorm scale it’s a small hotel. Seems recently refurbed and is light, bright and very cleanly kept. Like a very good chain hotel in the UK. We knew the location in a broad pedestrianised street right in the middle of the old town, it was ideal. Just a few minutes from the Balcon and the sea front. Multiple bars and restaurants right outside. The hotels own bar terrace is good too. The top 2 floors appeared to be apartments with larger balconies. There’s a lovely modern roof terrace on the 8th floor, well furnished and with a bar ( not open when we were there but they were adding finishing touches so obviously soon )
The restaurant is in the basement so is artificially lit and got very busy at the weekend. Much less so in the week. Breakfast offered a decent choice of cooked and cold choices plus cereals, fruit and yoghurt. Weak point was the eggs. Always rubbery. And the coffee machine as usual dispensed dismal coffee. Tea bags not good either. But minor points really. I drank water! 90% of guests are Spanish. Receptionists spoke good English. 
Rooms cleaned daily and towels replaced daily. Air con worked well when needed at night. The balcony doors effectively exclude the street noise at night so we did use air con briefly. BBC 1&2 on tv. 
Two lifts but we never had to wait long. 
We walked miles every day exploring and took a bus to Altea for a couple of €. The tram is better and much quicker but it’s a bit of a trek to the station at the back of Benidorm. The tram does give easy links to other places too like Calpe. 
The weather was hot! Cool in the shade and cool after sunset. Watch the sun set from the Balcon bars. Lovely. 
Excellent holiday, hotel and the best location. 
All in all a great stay right in the middle of the old town.

Wonderful location

Lovely hotel in a great location. We paid for a superior room so we had a balcony had a view of gin alley. Room very clean and had great storage and space for 2 people. Large walk in shower. Did not eat at the hotel but did have a couple of drinks in the outside bar.
Roof top was great but bar was never open so took own drinks. Views are great and it was very peaceful.

Lovely hotel in a great location

Just back after spending 10 days in Hotel Alameda and really enjoyed our stay. We were half board, with lots of choice for breakfast and a nice evening meal, with a complimentary bottle of wine & water.  We stayed in a superior front facing room with balcony, beds were really comfortable, it could be a bit noisy at night because of all the bars in the street, but didn’t keep us awake. Hotel was spotlessly clean and staff were really friendly, majority of guests were Spanish. Overall a lovely holiday.

Lovely holiday

Where to start, We arrived late at night and very tired.  

Bad points:  
First off, you have a good 5 minute walk from the drop off point to the hotel entrance.  This could be problem for some with the cobbles and uneven surfaces, especially with heavy luggage.  
There were 3 of us ladies sharing a room.  The room we were given was absolutely tiny.  Three beds had been squeezed into a tiny double room.  So there was absolutely nowhere to stand in the room to get ready without getting in somebody else's way (good job we are good friends!)  We were told the next day, when we asked if there were any larger rooms available, that the room was given to us, as we had booked through an Agency (On the Beach) and not direct.  Made us feel a bit like 2nd class citizens.  And the holiday was not cheap!
The shower attachment was broken on arrival. (But promptly fixed once we notified the Reception.)
Breakfast was ok, nothing special.
Our tiny balcony (no room for chair or anything, more like a Juliette ) was dirty and had bird poo on it.  It looked straight into somebody's kitchen and an alley below. So not a pleasant space at all.
I am not sure how we missed it, probably as we had looked at lots of hotels, but there is no pool or Jacuzzi on the sun terrace.  This was a major disappointment for us, but not the hotels fault.
You had to pay to use the safe in the room.  
Reception staff not very welcoming or helpful (apart from one named Diana who we met on our last day).

Good points:
Fabulous location - right in the centre of the old town and close to the beach
Comfortable beds
Room was very clean (not balcony as mentioned above)
Bathroom was a good size with a hot shower

Great location, but lots to improve on!

Just come back from an amazing 5 night stay at the Alameda, the room was amazing 7th floor with balcony & sun loungers,lovely comfy bed & nice large bathroom.
The location is fabulous in old town very near beach also.
The hotel staff where wonderful, charming & so friendly, particularly appreciated Diana who was wonderful with us, we love it so much we have booked for 12 nights in Aug  & also for Oct .
Thank you for a wonderful stay !!

Amazing

This superb beach hotel is located at the heart of the action in the bustling tourist hub of Benidorm. The hotel is situated a mere 50 metres from the beach and within easy access of a myriad of shops, restaurants and entertainment venues. Guests will find a golf course nearby. This former private residence is beautifully designed, featuring a contemporary style, yet embracing traditional charm. The hotel features stunning, guest rooms which enjoy vibrant colours and a relaxing ambience. The rooms provide the perfect escape from the lively town which lies just outside. Guests will appreciate the tranquil surroundings in which they can relax and unwind in comfort.

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Alameda